Marketing and Advertising / Customer Relationship Management (CRM) / Customer Data Management

Customer Data Management (CDM) tools, a critical component of CRM, centralize and organize customer information. These systems enhance marketing and advertising efforts by providing a unified view of customer interactions, preferences, and behaviors. Effective CDM streamlines data collection, improves analysis, and facilitates personalized campaigns, boosting customer engagement and retention. Unlike broader CRM, CDM focuses solely on the structured handling and utilization of customer data for targeted marketing initiatives.

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