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The technique of obtaining data from social media websites. And evaluating that data using social media analytics tools to make business decisions is known as social media analytics. The most typical application of social media analytics is to extract customer sentiment to enhance marketing and customer care efforts. The first step in launching a social media intelligence program is...

Creating an optimized mobile app user experience while meeting business goals is tricky. To shape the ultimate mobile UX within the context of a user-centered approach, read our blog.