"Known to generations of South Africans as 'Woolies', Woolworths is the only retailer of its kind in the country, offering fashion, food, beauty and homeware under its own brand name, as well as some carefully selected, well-known brands including Country Road and Trenery. Since its founding in 1931, Woolworths has earned its unique position in the South African landscape by remaining true to its core values of quality, integrity, style, innovation and sustainability.