Streaming Television

Streaming television advertising encompasses the strategic placement of commercials and branded content within on-demand and live streaming television platforms. Unlike traditional TV, this niche focuses on targeted advertising via data-driven insights and digital distribution methods. It includes all aspects of campaign creation, media buying, and performance measurement specific to the streaming environment, excluding broadcast or cable television. This rapidly evolving field demands specialized expertise in programmatic advertising, OTT platforms, and measurement of viewership across multiple devices.