Marketing and Advertising / Banner Exchange / CPM (Cost Per Mille)

CPM, or Cost Per Mille, is a banner advertising pricing model. Within the context of banner exchange, CPM represents a fee paid for every 1000 ad impressions, regardless of clicks. This contrasts with CPC (Cost Per Click) and CPA (Cost Per Action) models prevalent in banner advertising. Understanding CPM's role in banner exchange is crucial for effective online advertising strategy.

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