Today, almost 80% of the Tanjore painting sold in the market comes out with artificial gold foil at a minimal price this eventually decimates the premium quality of Tanjore paintings and lowers its fame.

Ethnic Tanjore arts was created with a vision of aiding and promoting the interests hundreds of artists who are confined to practicing their craft from their homes and rural regions. Its founder, Mr. R. Prasanna Venkatesh , was born in Chennai.