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Content marketing is not the same as link building. When you create content to post online, you should focus more on creating high-quality content that people want to share with their friends and colleagues. The backlinks and high rankings will come later.

Social media campaigns leverage various platforms to promote brands, causes, or products. They employ targeted content, engaging visuals, and strategic messaging to reach specific audiences. These campaigns aim to increase brand awareness, drive traffic, and foster community engagement through likes, shares, comments, and other interactions.

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The Holiday season is near, how do I market my software product/ services? The fact that the festive period is approaching is good news for any tech company because people use the quiet period to research, read and plan for next year. So, it is an excellent opportunity to increase your visibility and brand awareness. Also, it is the end of the year for most businesses which means they will be...

Digital Marketing is an afterthought for several small business owners. They spend most of the time managing employees or keeping their existing customers happy.

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