Artificial intelligence has boosted several features in marketing today. A number of techniques related to AI, especially machine learning have improvised the overall experience of potential customers. It has also provided them specific support events in real-time. It is the fundamental job of marketing professionals to reach out to the maximum people and cultivate healthy relationships with...

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are...

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