To know what type of customer data platform you need, you must define your goals and objectives clearly. Start with defining your short-term and long-term strategies for delivering customer experiences. What types of experiences do you want to provide, and what types of data and content are required? Where does the data you need currently reside? How can a CDP help you create these...

According to David, the formal CDP Institute definition of a customer data platform is, "packaged software that builds a persistent unified customer database that's accessible to other systems."

Modern consumers are more informed and demanding. Consumer-centric marketing has become critical for effective sales completion. Meanwhile, new data management platforms and tools are developing to support business methods and practices. Customer Data Platforms(CDPs) are one such absolute necessity in the retail domain. Retailers had to close their businesses down mid-pandemic. But...

Tealium and Meta's report highlights the critical role of digital leaders in steering their organisational ship amid the tides of marketplace change. Executives that anticipate the impact of upcoming regulatory changes and future-proof their organisation can capitalise upon the market opportunity that awaits. For example, adopting a customer data platform (CDP) that enables data protection,...