This is mainly because the IT boom and the subsequent e-commerce boom in India came much later in India than in the west.

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Nationwide enlisted I-AM to review their brand identity and define a visual language to transform it into a key business asset.

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The Chilango experience is �a stampede of Mexican flavours�; the name, mark and visual language had to deliver on this promise at every touch-point. The creation of a new name and language lifted an existing offer into a dominant position in the London fast-casual market.

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Whitbread commissioned I-AM to refresh their logotype and identity as part of a scheme to create a new narrative for the company. They also wanted replace the final remnants of an ex-brewing reputation that still existed in some areas.

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Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience.

Long associated with motorsport, Castrol are embracing football as a way to widen their franchise and appeal. As part of that strategy Castrol was a major sponsor of the UEFA European Football Championships in 2008.

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Brand Equity and Brand recognition, as that of Bata is something that is very hard to earn. Learn more on how Bata did that and what benefits they've enjoyed so far from them, from our blog. Get in touch with BizDigitiz to get practical results similar to Bata.

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With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion.