Before vs After Advertising Robot in Retail Store: Footfall, Dwell, and Revenue, Measured

Quick Summary: A before-and-after advertising robot comparison in retail stores only works when you set the baseline, target zones, and control stores before launch. This guide gives retailers a measurement framework, applies it to Odigo’s 61-day LuLu Mall Thiruvananthapuram deployment, and shows how to turn interactions, navigation requests, and ad plays into revenue evidence and sellable retail media inventory.