Can a First-Time Shopper Use a Digital Wayfinding Robot? A Practical Guide to In-Store Navigation

Digital wayfinding can help shoppers find products, departments, stores, and services without asking an associate for directions. But retailers who have seen interactive directories go unused may question whether shoppers will engage with another screen-based solution. Can a first-time shopper actually use a wayfinding robot? Here’s what usability, interaction design, and deployment data reveal.