Cross Platform App Development: Common Challenges and Practical Solutions

A product lead I worked with briefly had a strong opinion about cross-platform development going in: it was a shortcut, real apps were built native, and anyone pitching a shared codebase was optimizing for developer convenience at the expense of user experience. He’d come to that opinion the hard way – a previous cross-platform project that had shipped something slow, visually inconsistent, and full of platform-specific bugs that took months to untangle.