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Is building a SaaS product still worth it in a competitive market?

I’ve been thinking about building a SaaS product, but one thing that concerns me is how competitive the market has become. Almost every idea seems to already exist in some form. At the same time, I keep seeing new SaaS tools launching and growing, which makes me wonder if it’s more about execution than the idea itself. For those who have experience in SaaS, do you think it’s still worth starting today? What matters more—idea, execution, or marketing? Would love to hear your thoughts and experiences on this topic to help guide my decision.

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