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Modern Trade vs General Trade: Which is better in FMCG?

https://www.pepupsales.com/blog/modern-trade-vs-general-trade-which-is-better-in-fmcg/

Trade is a basic economic term that includes the purchasing and selling of goods and services at the compensation paid to a seller by a purchaser. Trading in FMCG has been revolutionized in the past few years. This has become possible only when modern trade entered the FMCG market.

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