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Viesearch·
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@evoortsolutionseditor·
Micro-segmentation v/s Hyper-personalization: A Case for Micro-segmentation
The analytics hype has businesses believing that hyper-personalization is a panacea to fix all issues of mass marketing. While hyper-personalization can certainly enable contextual selling at scale, it is either analytically infeasible or simply financially unviable, and sometime legally and ethically questionable.