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Viesearch·
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@mitidinnovationeditor·
Principles Of Service Design Thinking - MIT ADT Campus
Every organization needs to be able to think like a customer if they want to succeed in the service industry. It is the foundation of any successful business since it is what people remember and associates with the brand. Businesses that follow design thinking practices see 56 percent higher returns. Because of the intangibility of the former, designing a service can be more difficult than designing a physical commodity. As a result, service design thinking is frequently overlooked, which can negatively influence a company's bottom line.