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@mitidinnovationeditor·
Introduction To Product Innovation Process - MIT ADT Campus
Innovation is the vital key to business success. Innovation brings a financial payoff. Research by McKinsey tells that companies like Aspire, Discover, and Mobilize received more economic benefits than companies with less focus on innovation. Data from Microsoft indicates that companies that tried innovative culture are experiencing double-digit growth compared to companies that never focus on innovation. To be unique in the crowded market, every successful business leader should try product innovation techniques to maintain the brand name.