Putting together a marketing budget for your small business used to be a lot of guesswork. The norm was to throw spaghetti at the wall and see what stuck. This method of trial and error is both costly and ineffective. Small business owners are now learning how to use the various tools available to them for developing a successful marketing budget However, the sheer quantity of materials, steps, and examples available to them can be perplexing. What happens if I don't have enough money?