-
Viesearch·
-
@nummeroeditor·
How to measure the efficiency of your PPC investments - Nummero
One of the best ways to measure the efficiency of a payperclick investment is to focus on its KPIs or Key Performance Indicators. Key Performance Indicators is a staple used in all sectors of the economy to measure the efficacy of a marketing campaign. It is also the foundation of benchmarking that is slowly gaining grounds in terms of popularity as the next generation of competitive marketing/positioning.