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Real life Emotional & Cognitive Biases simplified for a Retail Investor

Real-life emotional and cognitive biases are part of our decision making and this happens mostly unconsciously. The Biases distort and disrupt objective contemplation of an issue by introducing influences into the decision-making process that are separate from the decision itself. This article provides a brief description of the list of Cognitive biases that put an effect on decision making for a Retail Investor.

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