Corporate Social Responsibility means many things to HCCB, one of the Top 10 FMCG companies in India. From rain water harvesting, rural development, groundwater recharging, the company has done it all, setting its sustainable development goals high with each endeavour. Some of these endeavours have taken it to a point where they have become one of the lowest consumers of water, consuming only a staggering 0.023% of the water used by all industries in India.