SEO is as significant for the growth of a website as water for plants, and hence, it becomes imperative to include, not only On-page SEO but Off-page SEO as well. Lets us first understand what is Off-page SEO - it is the optimization of a brand's footprint, both online and offline, by using links, content, and relationships. The ultimate goal of off-page SEO is to gather positive interactions for a brand in the form of positive reviews, mentions, links, etc.