In digital marketing, lead generation refers to finding and attracting prospective customers (leads) who are interested in a product or service and turning them into prospects. Various tactics, such as content marketing, email, SMM, and SEO, can be utilized to draw in the target audience. To collect contact information after a lead is generated, businesses frequently use strategies like landing pages and lead magnets (like ebooks or webinars). Then, using this information for follow-up...