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Fashion is the second-largest category in e-commerce at ~$15Bn. India's online fashion market is expected to grow to nearly $35 billion by FY28 at a CAGR of 25 per cent, according to Bain & Company. The fashion industry is witnessing exponential growth and this trend is expected to continue if reports are to be believed. The dynamics of the fashion industry are influenced by a variety of factors such as cultural shifts, technological advancements, and social media. As...
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