As marketers, one of our primary goals is to keep the customer happy. There's a lot to juggle, from providing them with a positive digital experience to producing quality products and content. With 76 percent of U.S. customers purchasing a product they've seen in a social media post, providing a good customer experience on local social media is a must. Similarly, three out of four consumers say they've discovered a new local offering based on recommendations and posts on social media.