All coffee bean in your Cuppa travels a long journey. It begins as a fruit, which is harvested then dried certainly for a few months. Once dried, the beans are bagged and sent to the roast house, where a roaster carefully profiles the bean allowing the best flavours to be done. Once roasted it is packed and distributed to the wholesaler, who then sells it to the retailer where it is sold either as roasted beans, grinded powder, coffee pods or made into a cup of coffee.