Increase conversion rates in magento 2 store Conversion is your ability to get people to buy things from your magento2 online store. Most often, conversion reflects the percentage of visitors to your site who actually make a purchase. Your conversion rate is calculated as: Number of purchases (or goals) ÷ site visits = Conversion rate Why Are Conversion Rates Important? Conversion rate is more than a measure of your sales. It's a measure of how well your store is meeting your...