The tires market for Original Equipment (OE) is driven by factors such as increasing demand for low rolling resistance tires, better fuel economy, demand for high performance and low-profile tires, technological advancements such as smart tires, eco-friendly tires, and others, End-Of-Life Vehicle (ELV) regulations and other factors. The tires OE market size was valued at USD 23.18 Billion in 2016, and is projected to grow at a CAGR of 5.48% during the forecast period.