Branding isnít just about creating an attractive logo or flashy graphical and visual elements. It is also about catering to the customerís problems and presenting the brand as a solution. Brand marketing is a mandatory strategy for all brands and through digital marketing strategies branding has now become simpler. Brand marketing is a great way to connect your product with your customer. An effective brand strategy would essentially make sure that the brand sticks in your customersí minds and translates into sales. In this regard, the kind of branding strategy you go with and its effectiveness can make all the difference.