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Customer Data Platforms for Data-Driven Growth
Discover how a customer data platform can build a persistent unified customer database that's accessible to other systems and drive data-driven growth.
Mobile Marketing Strategies in a Cookieless Future
Leveraging mobile as the core of digital communication strategies allows brands to harmonize data, creating personalized and frictionless customer experiences across various touchpoints like SMS, browser, email, apps, and social media.
Middle-Market Brands Can Benefit from DSP Technology
Middle market brands benefit from DSP technology for audience targeting and supply access. Brands can choose self-service or managed services.
Customer Data Platforms: A Retailer's Guide
Customer data platforms are essential in the retail industry. These platforms are supporting business practices by attracting modern day consumers with technological advancements.
Enhancing Customer Service with CRM and Chatbots
Effective chatbot systems can blur the lines between human and automated interaction; companies should prioritize software and automation aligned with their needs.
The Ultimate Content Marketing Guide
An ultimate guide to content marketing, focusing on defining the purpose of the content and understanding the desired audience's knowledge and feelings.
Samba TV Acquires Bestever AI to Accelerate Agentic Advertising Innovation
Samba TV acquires Bestever AI to accelerate agentic advertising innovation, combining audience intelligence with advanced AI capabilities to improve campaign performance, targeting, and marketing automation.
Adobe and LinkedIn Launch Global AI Skills Initiative to Empower the Next…
Adobe and LinkedIn launch AI Essentials for Marketers, a global training initiative offering free AI education to help marketing professionals build future-ready skills and advance their careers.
CallRail Makes ChatGPT Ads Measurable for SMB Marketers with New Attribution…
CallRail launches ChatGPT Ads attribution integration, enabling SMB marketers to measure conversions, track ROI, and optimize AI advertising performance across channels.
Pega Launches Agentic AI Customer Engagement Studio to Transform Personalized…
Pega launches Agentic AI Customer Engagement Studio, enabling personalized customer experiences through AI-driven decisioning, automation, and real-time engagement.
One10 Launches New Return on Experience Framework
One10 introduced its Return on Experience framework to help planners track event engagement and data. Discover this strategic marketing tool.
Coty Partners with Pencil to Build End-to-End Gen AI Content System for…
Coty partners with Pencil to build an end-to-end Generative AI content system, enabling scalable content creation, personalization, and data-driven marketing optimization for enhanced business strategies.
Bloomreach Loomi AI for Shopify: Personalizing the Customer Journey
Bloomreach introduces Loomi AI for Shopify to help merchants drive growth. Use real-time behavioral signals and commerce data for end-to-end personalization.
The Trade Desk Revamps Digital Advertising Data Marketplace with Audience…
The Trade Desk introduces Audience Unlimited, an AI-powered upgrade to its data marketplace, alongside Koa Adaptive Trading Modes to simplify targeting, reduce costs, and enhance ad campaign precision across privacy-first segments.
Ahold Delhaize USA Launches Edge, Its Grocery-Focused Retail Media Platform
Ahold Delhaize USA unveils Edge, a grocery-focused retail media platform that unifies campaign planning, activation, and optimization, allowing brands to target 26 million weekly shoppers via loyalty data across online and in-store touchpoints.
BaaDigi’s New AI SEO Framework Boosts Contractor Leads
BaaDigi’s AI-powered SEO helps contractors increase leads by 350% using dynamic location pages. Learn how to stay visible in AI search.
Spotlight Outdoor Ads Launches Programmatic Tower Network on Vegas Strip
Spotlight Outdoor Ads introduces the Vegas Strip Tower Network, transforming static structures into dynamic, programmatic advertising displays along Las Vegas Boulevard.
MessageGears Enhances Segmentation Capabilities
MessageGears introduces dynamic data variables and nested data filters to empower marketers with real-time, precise audience targeting.
Absolute Digital Media rolls out Intelligent SEO Audit Tool
Absolute Digital Media launches its Intelligent SEO Audit Tool to deliver faster, smarter website audits. Explore now.
PRVIEW Launches AI Platform to Automate Events & Awards
PRVIEW introduces an AI-powered platform for events and awards programs in PR marketing. See how you can streamline submissions now.
EDITED & AlixPartners Deliver Retail Intelligence for Market Shifts
Explore how EDITED and AlixPartners combine data and sentiment to empower retailers. Gain actionable insights today.
Amplitude Unveils AI Visibility to Boost Brand Presence in AI Search
Amplitude introduces AI Visibility to help marketers track and improve brand visibility in AI search results. Explore its benefits now.
Sermo Engagement Manager: On-Demand HCP Advertising Platform
Sermo launches Engagement Manager for on-demand ads to 1M+ trusted healthcare providers. Discover how brands can engage now.
AGII Introduces Predictive Optimization for Smart Contracts
AGII launches predictive optimization frameworks to boost smart contract performance in Web3. Learn more & act now.
Xnurta Integrates Criteo for Simplified Omnichannel Ad Management
Xnurta's Criteo integration allows advertisers to manage omnichannel retail media campaigns across over 225 retail networks via a single AI-powered platform, offering unified control, reporting, and optimization.