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The brand is christened Forever Fashion with the urge to serve international fashion in Indian fits & skin. Explaining the brands raison detre Sammeer said It seemed to us as if the Indian brands were not keeping pace with the Indian woman. We could feel a huge vacant niche in the womens wear space for a brand that was comfortably trendy, very affordable and immediately desirable.

72 Madstreet is a Family Entertainment Center (FEC) and food court. A place which offers something for each n every age group like Bowling, Arcade games, Striking Cars and Food.