Marketing automation platforms also enable companies to analyze the success of their marketing efforts. Most marketing automation systems are built around leads (people) and campaigns. Leads in the marketing database can be nurtured with relevant, personalized content.

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Here we'll take a look at three ways in which you can achieve your business goals by using automation, from simple automation to that using machine learning.

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Drilling automation has become increasingly relevant in the oil industry. The integration of advanced technologies and computer-controlled systems has led to more efficient, safer, and cost-effective drilling operations. With the rise of automation, companies are able to maximize performance while minimizing human exposure and environmental impact. The adoption of automation technologies in...

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Robotic Process Automation is an effective solution to all the concerns around cost deductions and streamlining operational procedures. To make it a feasible solution, it is crucial to take note of the Key Performance Indicators that help measure the ROI on an RPA deployment.

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Dive deep into the top 6 reasons why business process automation projects fail in organizations

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Test Automation is always seen as a way to speed up the software development process. At the same time, Test Automation demands attention.

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In 2023, the world of automation testing has seen significant advancements, revolutionizing the way software is tested and ensuring high-quality products. This blog presents an overview of the top automation testing tools that have emerged as frontrunners in the industry.

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