So you are taking the help of a pay-per-click campaign to make sure your company makes the necessary amount of noise to stay in the game? Well, bear in mind that the mere launching of the campaign won't do you much good if you are not monitoring the same closely and making the necessary changes to improve its performance. One needs to devote their resources and time so that the performance of the campaign is tracked and monitored at a macro level and in real-time, at least for a...