Why Pay Per Click (PPC) Is Important? While you may want your brand to be seen by a wide audience organically, it can take time to reach that level and stand out from the competition. But you can still get your campaigns noticed by your audience through Pay Per Click (PPC) advertising. PPC ads can appear in search engines, websites, or social media, allowing you to reach your audience at the right time - when they're already looking for what you can provide.