Lucia founded her own ELLE dry cleaner in 2001 following the sale of her historic MADI ironing shop (in via Boccioni in Bologna) after over 15 years of experience in professional ironing for large Italian and European manufacturing companies. For over 20 years, therefore, her consolidated professionalism has allowed her to maintain a high standard of quality at every stage of the process, from washing the linen, to ironing, up to delivery, always marked by punctuality and precision.