The carpet cleaning industry is very competitive. You just have to take a look at all the direct mail messages you receive every day to realize just how brutal this market is. How do you, as a consumer, understand all of these offers? How to choose a reputable company that won't rip you, and most importantly, does what it's supposed to do - clean your carpets! First, it's worth taking a look at the various methods companies used to clean their carpets.