Ultimate Watersports was founded in 2014 by avid wakeboarder Lindsay Cannon. He grew up on a farm 75kms out of Geraldton and travelled into town everyday when it came to high school. It was during these years he found his love of watersports. It seemed the apple didn't fall far from the tree as his father and uncles were very keen Waterskiers. His father Geoff was a former state champion.