At Bloomsbury's its simple: we team quality ingredients with skilled hands to produce what we believe are the best snacks, confectionaries and cupcakes in the Middle East. The brainchild of culinary connoisseur Shafeena Yusuff Ali, Bloomsbury's started off in 2011 as an exclusive cupcake shop in Al Wahda Mall, Abu Dhabi. Today it is a boutique café and artisan bakery with five outlets in the UAE.