1. USEFUL, HIGH QUALITY, RELEVANT CONTENT High-quality content doesn't mean advanced vocabulary, unless of course that's the language of your target audience. Users searching a topic online are doing so because they want to learn more about it. Make it easy for them to learn by providing information that they can understand and absorb quickly. There's nothing wrong with using information from elsewhere on the web to produce your web content, as long as you properly cite it. However,...