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Ice Bucket Challenge Viral Marketing In NutShell

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The ice bucket challenge originated at some point in early 2014 in various forms, but reached a national audience in late June on TV before jumping over to social media, where it spread like wildfire. It has become probably the biggest viral internet movement of 2014, so we should take some time to understand why it happened and what we can learn from it.
176 views, Last viewed on Saturday, July 2nd, 2022 at 3:38am
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