Giorgio Armani wanted to communicate the absolute essence of their brand in three-dimensional format in order to successfully compete in the unforgiving, ultra-competitive retail sector. I-AM were tasked with designing a range of concession retail formats, in a range of host locations, for Giorgio Armani's cosmetics and fragrances.
Earlier in the year I-AM began work with stylish new bike brand Fixation London, to help source the ideal location for a pop-up store and to work on a retained basis through our brand communications department.
I-AM Brand Strategy Consulting in India. AM worked with founder Jessica Kruger to bring the concept to life, helping to develop the branding and interiors.